Born and brought up in a slum in Madipakkam in Chennai, Sarathbabu Elumalai is not ignorant of difficulties and poverty in his life. Citing his mother to be the most successful entrepreneur who brought up her kids working several jobs, he is a person who we can take lessons from. He completed his matriculation from King's Matriculation Higher Secondary school in Chennai and graduated in Chemical Engineering from BITS Pilani. He worked in Polaris Software for three years and pursued his MBA from IIM-A. It was post his MBA, that he started Food King, a food catering service in 2006. His vision was to offer employment to illiterate and semi-illiterate people through Food King. One of his biggest achievements is becoming an Honorary Rotarian. He has also won the CNN-IBN Award for Young Indian Leader 2011, RITZ Chennai Youth Icon 2010 and many more youth awards. A real icon for the youth in India for success in the face of hardships, he believes in putting values before money and power.