So how is the bicycle like the iPhone?
Jodie Wu and Global Cycle Solutions found out while working in rural areas of Tanzania that the bicycle could transform lives through pedal power, that it could host many different "apps" designed to make the lives of farmers more rewarding and productive.
Jodie spoke at IdeaFestival 2012.
Global Cycle Solutions distributes the SunKing Product Family from Greenlight Planet and will introduce World Bicycle Relief's Africa Kickback 3speed Power Take Off as part of its agricultural product line.
Her video is part of the IF Conversations series. Have a look at the most recent releases in the series, as well as a few of the more popular videos.
And don't miss IdeaFestival 2013!
Wayne